Svane was one of more than 187 top executives to sign a full-page ad in the New York Times in June called “ Don’t Ban Equality,” which stated that undue restrictions on the full spectrum of reproductive care, including abortion care, were “bad for business.” When he had the opportunity to sign a petition to protect women’s reproductive freedoms, it was an easy decision. “It feels like organized oppression of a whole segment of the population,” Svane told Fortune. In Denmark, abortion has been settled law since the 1970s, and it does not continue to provoke the kind of violent debate that still rages in the U.S. The CEO moved to San Francisco from his native Denmark with his customer service software company Zendesk, and he was surprised to encounter such fierce protest on this issue in a place like San Francisco in 2019.
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